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PPG Revitalizes Nursery School in Brazil as Part of New Paint for a New Start Initiative

Project carried out in partnership with Renault/

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

PPG has completed a colorful and transformative makeover at the Borda Viva School in São José dos Pinhais City, Brazil, through its New Paint for New start initiative, part of the company’s COLORFUL COMMUNITIES program. The project was carried out in a partnership with automaker Renault combining PPG’s Colorful Communities program with the Renault Institute initiative.

The project brought together 170 PPG volunteers from both companies, who painted the school’s classrooms, playgrounds, and cafeteria using 160 gallons (600 liters) of RENNER™ Paints by PPG in a vibrant color palette including Vining Ivy, PPG’s 2023 Color of the Year. The external playground wall was painted with an environmentally themed mural created by local artist GardPam. The garden was also revitalized.

“PPG has been a great partner of Renault Brazil since we set up in Paraná State 25 years ago,” said Caique Ferreira, vice president of the Renault Institute and director of communication at Renault Brazil. “We were very pleased to transform the daily lives of the communities in which we operate. With the renewed and more colorful environment, the children will certainly be more motivated to learn and develop.”

During the months of June, July, and August, PPG is dedicating its efforts to revitalize more than 25 schools worldwide through the New Paint for a New Start campaign, now in its second year. For the campaign, PPG’s global color experts developed a special color palette for school revitalization, combining educational goals and considering factors such as students’ age and the influence of local cultures.

“PPG employees from every region are coming together once again to protect and beautify schools and learning spaces and inspire bright starts for students,” said Malesia Dunn, executive director, PPG Foundation and Corporate Global Social Responsibility. “We are aiming to help young students start each day with a positive outlook and create joyful spaces where they feel supported and engaged.”

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